Sassi Holford: Love Conquers All | Love My Dress®

Sassi Holford: Love Conquers All | Love My Dress®

When it comes to great British bridal manner, there must be one particular brand title that right away rolls off the tongue Sassi Holford.

Sassi Holford has been generating beautiful marriage attire for over forty yrs now. She is merely absolutely excellent at what she does. We have worked with her for numerous of these years and it has been the most worthwhile and inspiring partnership we have built since launching Really like My Dress.

Sassi is at present hectic doing the job on the style and design of her new collection, launching later this yr, and looking right after her lucky 2022 brides, but we caught up with her previously this week to talk briefly about her hottest assortment, Adore Conquers All, and her determination to sustainable style and design.

Sassi Holford: Love Conquers All | Love My Dress®

Sassi, can you briefly introduce on your own to our viewers?

Howdy, I’m Sassi Holford, I’m a British designer who has been creating for over forty years. Where by has the time gone?! I layout couture bridal gowns, purple-carpet creations and prepared-to-put on all in the heart of idyllic Somerset. Sassi Holford was born right after a pal asked me to make her wedding day gown and I’ve never ever looked again.

Sassi, make sure you tell us what was the inspiration at the rear of the Love Conquers All assortment?

I’ve had the time to go again to the beginning, to glance at the archives and my early collections for inspiration.  My feeling was to consider a deep breath, belief my instincts and instinct, and dive in. Enjoy Conquers All is my emotional reaction to what was the most demanding time in enterprise. My brides have been my driving electricity who have embraced the instant and proven that like conquers all.

We consider to supply our materials from the Uk or Europe wherever achievable much too. We recycle and reuse the the vast majority of our by-merchandise, creating partnerships with other likeminded small business and designers like Phoebe English, Making Tomorrow’s Forest, Lulu and Internal Wheel as properly as regional colleges and colleges.

We have also manufactured the pursuing commitments as a small business:

  • We are dedicated to the Weather Pledge to grow to be carbon neutral brand by 2030.
    About the future a few many years we aim to lessen plastic use by 50% and be certain we recycle 80% of our waste.
  • You can read through much more about what we are executing on our listed here.

It’s hard to decide on as a silhouette comes to everyday living when it is worn. As a lot as I really like a column very little beats a wonderful ballgown.

You at the time told me that style is a barometer for what’s taking place in culture. What variations are you observing, article-pandemic in the trend choices brides are building and how is your brand adapting to that?

Just after all the compromises we have had to make, brides are making none for their marriage ceremony gown. Materials have constantly been my muse when planning a selection and we are observing a pattern for sumptuous fabrics these kinds of as duchess satin.

We have also witnessed the return of my beloved ballgown.

We’re looking at these an amazing quantity of true brides putting on Sassi Holford gowns across social media right now. What, to you, tends to make your manufacturer so particular?

I have a incredible crew that try every single day to do the finest they can for just about every bride.

Do you have any forthcoming designer gatherings we can share facts for?

We do! Trunk displays presented an option for brides to try out on a wonderful variety of robes from our complete collection. We have the subsequent trunk demonstrates coming up across the summer season:

The Bridal Lounge, Mullingar, Eire – 4th June 2022
Ivory Tower, Knowle, England – 18th June 2022
Julia Tasker, Lake District, England – 9th July 2022
Sarah Elizabeth Bridal, Cheltenham, England – 23rd July 2022


To come across out a lot more about Sassi Holford, be sure to check out

You can also take pleasure in discovering and getting motivated by a lot of brides and real weddings that have been printed on Like My Costume.

Sending adore to all the Sassi Holford brides marrying this calendar year! We cannot hold out to see your photographs and would like you ALL the appreciate.


Annabel See all Annabel’s content

Annabel is the founder of Appreciate My Dress. She has a enthusiasm for pictures, walking, yoga, mother nature, and loves to assistance talented artists and imaginative enterprises. In 2013, she grew to become a released author. Annabel life in rural North Yorkshire with her partner and business associate Philip, their two daughters Eska and Leanora and menagerie of furry hounds. Annabel supports Philip in the managing of the loved ones flower farm at at Moonwind Bouquets. She is also co-founder of What About Weddings.