New ‘chief taco officer’ will travel and eat through Texas

The major taco authority in these parts is Chron “Tacos y Más” columnist Marco Torres, but Favor Delivery is also jumping on the taco journalism bandwagon by appointing a chief taco officer who will vacation Texas in search of the greatest tortilla-wrapped bites.

Chris Flores acquired the CTO job, the corporation owned by HEB introduced on July 12. Flores is from San Antonio and has designed a title for himself as an influencer under the moniker Try to eat Migos—his Instagram take care of and also the identify of his images and videography enterprise.

Favor released the lookup for its CTO in April, searching for an “energetic, hungry and social savvy” individual to take in tacos for two months this summer in all corners of the point out and post photos, movies and journal entries. The job pays $10,000, plus foods, transportation, lodging and totally free delivery from Favor for a yr.

Deputizing an influencer to be a glorified model ambassador while building information is not a new publicity stunt for foods and consume corporations. California winery Murphy-Goode paid out anyone $10,000 a thirty day period for a 12 months for a related arrangement.

Coincidentally, on the similar day Favor unveiled its chief taco officer, Houston-dependent brewery Karbach Brewing, owned by beer big Anheuser-Busch, announced it was trying to find a Ranch H2o Wanderer who will travel Texas and the southwest when representing the brand’s challenging seltzer. The compensation? Also $10,000.

The shipping provider picked Flores from hundreds of applicants. He starts off this month, with his 1st prevent currently being Dallas-Fort Value. Flores will of class appear to Houston, although it is not apparent when, as very well as Austin, San Antonio, El Paso, Lubbock, Corpus Christi, Waco and the Rio Grande Valley.

In accordance to Flores’ profile web page on Favor’s web site, his favorite tacos are breakfast tacos, his favored warm sauce is Julio’s, and he would choose salsa over guacamole or queso.

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